Harley-Davidson is well known as one of the world’s largest and most recognized motorcycle manufacturers. So, when the company wanted to further cement their presence in Greenville, SC with a 30,000-square-foot premier dealership, Roebuck Buildings was revved up and ready to get started.

Harley-Davidson chose to contract Jerry W. Rives Jr., AIA and Roebuck Buildings for this design-build project. By working closely together from the start, and through careful planning and strategy, Roebuck Buildings created a premier dealership that does justice to the Harley-Davidson brand. This facility features a service entrance with automatic doors, allowing customers ride directly into the building. Once inside, they can witness the state-of-the-art service department from the glass doors of the customer-viewing area. The enormous showroom features an exposed structure design, opening the space up and creating an atmosphere as big as the Harley-Davidson name itself.  To see the facility for yourself, just head over to Chrome Drive where I-85 meets I-385 in Greenville.